Pet Care EPR for Marketplace Sellers
EPR packaging obligations for marketplace sellers in the pet care sector. Understand your specific requirements, packaging types, and reporting obligations.
Your Obligations as Marketplace Sellers
Marketplace sellers on platforms like Amazon, eBay, Etsy, and others are not exempt from EPR. Your obligations depend on your role:
- If you sell own-brand products — you are the brand owner and responsible for all product packaging
- If you import and resell — you are the importer and responsible for all packaging on imported goods
- If you self-fulfil — you are responsible for fulfilment packaging (boxes, mailers, void fill)
- If you use FBA/marketplace fulfilment — the marketplace handles fulfilment packaging but you remain responsible for product packaging
Many marketplace sellers fall below the EPR thresholds (£1 million turnover, 25 tonnes of packaging). But if you are growing fast, you should start tracking packaging data before you cross the threshold.
See our Amazon seller EPR guide for platform-specific compliance details.
Pet Care Sector Packaging
As marketplace sellers in the pet care sector, you need to track these common packaging types:
Flexible Pouches
Multi-layer laminate pouches for wet pet food. Often aluminium-lined — classified as multi-material ...
Dry Food Bags
Large PP or PE bags for dry kibble, often 2-15kg. Significant plastic tonnage per unit. Include any ...
Tin Cans
Steel cans for wet pet food. Include the label (paper) and any plastic lid as separate packaging com...
Treat Bags
Small resealable bags for treats and chews. Usually PP or PE with printed graphics and ziplock closu...
Accessory Blister Packs
PET/PVC blister packs for toys, collars, and accessories. Multi-material with card backing — report ...
Shipping Cases
Corrugated cases and shrink wrap for wholesale and e-commerce distribution. Report card and plastic ...
Key Obligations Checklist
- Determine your EPR role (brand owner, importer, seller)
- Track product packaging if you are the brand owner or importer
- Track fulfilment packaging if you self-fulfil orders
- Monitor turnover and tonnage thresholds as you grow
- Register when you cross the obligation thresholds
- Submit data to DEFRA via the RPD portal
Common Questions
Does Amazon handle EPR for FBA sellers?
Amazon handles the fulfilment packaging for FBA orders. But you remain responsible for the product packaging (the packaging your product comes in before it goes to Amazon). You also need to ensure any prep packaging you apply before sending to FBA is accounted for.
Am I below the threshold as a small seller?
If your annual turnover is below £1 million OR you handle less than 25 tonnes of packaging per year, you are not currently obligated. But track your packaging anyway — you may cross the threshold as your business grows.
Do I need to register for each marketplace?
No. EPR registration is per business entity, not per marketplace. You register once with DEFRA and report aggregated packaging data across all your sales channels.
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