Seller
A business that sells goods directly to the end consumer. Under EPR, sellers are responsible for reporting packaging they supply at point of sale, such as carrier bags, till rolls, and service packaging.
A seller under pEPR is a business that provides goods directly to end consumers. Sellers have specific obligations for packaging they supply at the point of sale, distinct from the packaging on the products they retail.
Seller-obligated packaging includes:
- Service packaging — bags, boxes, cups, and containers filled at the point of sale
- Carrier bags — plastic or paper bags provided to customers
- Shipment packaging — packaging used for e-commerce deliveries to consumers
The seller does not report primary packaging already on the products they sell — that is the brand owner's responsibility. Retailers who also own brands (e.g., own-label products) will have obligations under both the seller and brand owner activity types. Large retailers should carefully separate their reporting between these activities to ensure accurate data submission.
Related Terms
Brand Owner
A producer category under EPR referring to the business whose brand appears on p...
Activity Type
The classification of a producer's role in the packaging supply chain, such as b...
Primary Packaging
The packaging that directly contains or holds the product and is typically what ...
Shipment Packaging
Packaging used to deliver goods directly to consumers, particularly in e-commerc...
Service Packaging
Packaging filled or assembled at the point of sale, such as takeaway containers,...
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